40 seconds of attention

This week I heard documentary filmmaker Emily Barber telling Longbenton College that TV soap opera writer guidelines are to construct 40 second scenes, that being the current ideal for maintaining attention.  They also have to vary sound levels, so that it draws the attention of the ‘viewer’ away from their laptop or mobile phone app, which thay are likely to be using at the same time as having the TV on.

Pupils are going to be making 1 – 3 minute films , it suddenly seemed a long time….

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